02 — DPP in short
A new data architecture for fashion products.
The Digital Product Passport, introduced by the ESPR regulation, will accompany every product placed on the European market with a structured set of verifiable information.
What makes the DPP different from any previous transparency initiative is its underlying data architecture. Rather than relying on information published on individual brand websites, the DPP is expected to be supported by interoperable data flows, common technical standards, and — where required by the evolving EU framework — connection to a future European DPP Registry.
Brands and suppliers structure and contribute product data in line with emerging technical and regulatory requirements. How that data is accessed, exchanged and used is being actively shaped through the work of CEN/CENELEC JTC 24, the JRC, CIRPASS-2, and other standardisation and implementation initiatives.
This is still an evolving landscape. Which is exactly why staying close to the institutions defining it matters.
For fashion companies, this means rethinking how product data is collected, structured and shared along the supply chain.